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Plácido Salazar
Design+Direction
+34 608 413 983
@placido_salazar









Plácido Salazar — Hands-on Creative Director and Designer with 15+ years of experience, crafting stories and systems in Brand Design, Brand Strategy and Product Design.


*Currently working as Visual Design Lead at 14 DDB Barcelona.









CUPRA
Brand Experience
Digital Experience
Customer Experience
Phygical Experiences
Branded Content
My role
Concept
Strategy
Creative Direction
Art Direction & Design
UX/UI
Prototyping
Collaborating with the CUPRA team to design and implement a cutting-edge digital experience that immerses customers in the brand, products and services. We are exploring ideas for digital brand experiences, physical experiences, e-commerce, customer experience, brand activations, branded content, personalization/data, and more as part of the process.
Agency: 14 DDB (North StarTeam)
CUPRA/SEAT Global Head of Digital: Isaac Partal
Creative Team:  Alexandra Lebrero, Helena Domingo, Lara Heredia, Iván Berdusán, Núria Boix, Catherine Santiago

*Confidential work, coming soon.











Albert Salas
Identity / Website
My role
Branding
Art Direction
Design
Albert Salas is a Spanish-born cinematographer based in New York city. Albert’s work is known for its pure, honest, and timeless character.
Work in progress.











Samsung
Product Campaign
My role
Concept
Art Direction
Design
Creating new Galaxy A launch campaign for the young audience with Samsung. Based on the concept “#More” we created a dynamic identity system to communicate the infinite posibilities of the new phone. As part of visual exploration I delivered “Be the inspiration” concept as well.
Agency: Pixel and Pixel
Creative Director: Victor Coello, Jose Vilar

Creative Team: Roberto Torres, Ramseh, Amelia De La Marta, Celia Ayala





Concept 01 / #More.





Concept 02 / “Be the inspiration”









Adidas
Digital Retail Experience
My role
Art Direction
Design  
UX–UI

Adidas Spain asked us how create an exceptional retail experience through technology. We deliver a digital ecosystem with a four wall digital screens integrated in the shoe wall, an interactive surface and an interactive floor to communicate the features of every Boost shoes. An 70'' interactive surface with multi-touch facilitates customers to explore and compare Adidas shoes. These products are comparable with real-time availability for size and color, detected by the ERP system.
Agency: Pixel and Pixel
Creative Director: Victor Coello, Jose Vilar
Creative Team: Roberto Torres, Toni Gallardo, Marta Pastor, Rául Gómez










Netflix
Product Campaign
My role
Concept
Art Direction
Design
Working for Netflix Spain for a while, we had the opportunity to have fun exploring Key Arts, concepts, ideas and visual explorations for some of their best shows.
Agency: Pixel and Pixel
Creative Director: Victor Coello
Head of Art: Lucas Sánchez
Design Team: Oliver Berna, Miguel Godinez




“A pesar de todo” / Key Art Concept





“Stranger Things S02” / OOH


“Glow S01” / OOH




"Narcos S03” / Key Arts





“Las Chicas del Cable S02” / Key Art Concept










Terroir Magazine
Brand Activation
My role
Art Direction
Design
UX-UI
Moët & Chandon asked us how they can reconnect with their audience in a digital way. Terroir was our proposal, a curated magazine with exclusive content. Inspiring and celebrating art, design, fashion, beauty, music, food, and travel with award-winning curators we made audience reactivate the connection with the brand.
Agency: NDA
Creative Director: Rubén López















PlayStation Plus Tuning
Brand Activation
My role
Branding
Art Direction
Design
With the 10th anniversary of PlayStation Plus, and all the extra content it was going to offer, the gamers were going to need an environment that was up to par. We created PS Plus Tuning, a social contest where our users could earn a complete restyling of their room according to their tastes.
Coming soon .





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