Plácido Salazar

Design+Art Direction








Plácido Salazar – Interdisciplinary Designer and Art Director based in Barcelona. Fueled by curiosity I help teams to craft stories and systems on the intersection of Creative Thinking, Design and Technology.









Albert Salas
Identity, Digital

Albert Salas is a Spanish-born cinematographer based in New York city. Albert’s work is known for its pure, honest, and timeless character.

Coming Soon.










Adidas
Digital Retail Experience
Adidas Spain asked us how create an exceptional retail experience through technology. We deliver a digital ecosystem with a four wall digital screens integrated in the shoe wall, an interactive surface and an interactive floor to communicate the features of every Boost shoes.   

An 70'' interactive surface with multi-touch facilitates customers to explore and compare Adidas shoes. These products are comparable with real-time availability for size and color, detected by the ERP system. 
Agency: Pixel and Pixel
Creative Director: Victor Coello, Jose Vilar
Creative Team: Roberto Torres, Toni Gallardo, Marta Pastor, Rául Gómez
My role: Concept Design, Art Direction, Design










Samsung
Product Campaign
Creating new Galaxy A launch campaign for the young audience with Samsung. Based on the concept “#More” we created a dynamic identity system to communicate the infinite posibilities of the new phone. As part of visual exploration I delivered “Be the inspiration” concept as well.
Agency: Pixel and Pixel
Creative Director: Victor Coello, Jose Vilar
Creative Team: Roberto Torres, Ramseh, Amelia De La Marta, Celia Ayala
My role:
Concept, Art Direction, Design


Concept 01 / “#More”





Concept 02 / “Be the inspiration”










Terroir Magazine
Brand Activation, App

Moët & Chandon asked us how they can reconnect with their audience in a digital way. Terroir was our proposal, a curated magazine with exclusive content.

Inspiring and celebrating art, design, fashion, beauty, music, food, and travel with award-winning curators we made audience reactivate the connection with the brand.
Agency: NDA
Creative Director: Rubén López
My role: Concept Design, Art Direction, Design









Netflix
Product Campaign

Key Arts, concepts, ideas and visual explorations for Netflix (Spain).
Agency: Pixel and Pixel
Creative Director: Victor Coello
Head of Art: Lucas Sánchez
Design Team: Oliver Berna, Miguel Godinez
My role: Concept Design, Art Direction, Design


Narcos S03 / Concepts




Stranger Things S02 / OOH




A pesar de todo / Key Art Concept




Glow / OOH Concept









Rosa Clará
Branding, App
Rosa Clará entered the bridal business almost 25 years ago when she opened the brand’s first store in Barcelona, Spain. Back then, she offered remarkably fashionable and differentiated designs created with the highest available quality fabrics to a growing audience of brides who didn’t identify with what was available on the market.
Agency: NDA
My role: Art Direction, Design, UX-UI










PlayStation Plus Tuning
Brand Activation, Campaign

With the 10th anniversary of PlayStation Plus, and all the extra content it was going to offer, the gamers were going to need an environment that was up to par. We created PS Plus Tuning, a social contest where our users could earn a complete restyling of their room according to their tastes.

Coming soon.










SsangYong
Branding, Digital 
Working with SsangYong to deliver the new restyling of the brand. Humanizing the product throught Art Direction, beautiful photography and a consistent design system to unify diferent countries wesbites.
Agency: Pixel and Pixel
Creative Director: Victor Coello
Creative Team: Blanca Gutierrez, Ramiro Urrutia, Luís Avilés
My role: Art Direction, Design, UX-UI










Mercedes-Benz
Brand Platform, Retail Experience

Find your perfect used Mercedes car among more than 10,000 available cars. The limit is set by your credit card :)
Agency: Pixel and Pixel
Creative Director: Victor Coello
Creative Team: Blanca Gutierrez, Luís Avilés
My role: Art Direction, Design, UX-UI





👉 Looking for professional opportunities, please get in touch: placido@placidosalazar.com


© Plácido Salazar 2019

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