Plácido Salazar

Design+Art Direction

Based in Barcelona
placido@placidosalazar.com

+34 608 413 983
@placido_salazar










Plácido Salazar – Interdisciplinary Designer and Art Director based in Barcelona, crafting stories and systems on brand design, brand strategy and interactive design.











Albert Salas
Identity
Branding
Art Direction
Design
Albert Salas is a Spanish-born cinematographer based in New York city. Albert’s work is known for its pure, honest, and timeless character.
Work in progress.










Adidas
Digital Retail Experience
Concept
Art Direction
Design  
UX–UI

Adidas Spain asked us how create an exceptional retail experience through technology. We deliver a digital ecosystem with a four wall digital screens integrated in the shoe wall, an interactive surface and an interactive floor to communicate the features of every Boost shoes. An 70'' interactive surface with multi-touch facilitates customers to explore and compare Adidas shoes. These products are comparable with real-time availability for size and color, detected by the ERP system.
Agency: Pixel and Pixel
Creative Director: Victor Coello, Jose Vilar
Creative Team: Roberto Torres, Toni Gallardo, Marta Pastor, Rául Gómez










Samsung
Product Campaign
Concept
Art Direction
Design
Creating new Galaxy A launch campaign for the young audience with Samsung. Based on the concept “#More” we created a dynamic identity system to communicate the infinite posibilities of the new phone. As part of visual exploration I delivered “Be the inspiration” concept as well.
Agency: Pixel and Pixel
Creative Director: Victor Coello, Jose Vilar

Creative Team: Roberto Torres, Ramseh, Amelia De La Marta, Celia Ayala



Concept 01 / #More.





Concept 02 / “Be the inspiration”









Terroir Magazine
Brand Activation
Concept
Art Direction
Design
UX-UI
Moët & Chandon asked us how they can reconnect with their audience in a digital way. Terroir was our proposal, a curated magazine with exclusive content. Inspiring and celebrating art, design, fashion, beauty, music, food, and travel with award-winning curators we made audience reactivate the connection with the brand.
Agency: NDA
Creative Director: Rubén López
















Netflix
Product Campaign
Concept
Art Direction
Design
Working for Netflix Spain for a while, we had the opportunity to have fun exploring Key Arts, concepts, ideas and visual explorations for some of their best shows.
Agency: Pixel and Pixel
Creative Director: Victor Coello
Head of Art: Lucas Sánchez
Design Team: Oliver Berna, Miguel Godinez



“A pesar de todo” / Key Art Concept




“Stranger Things S02” / OOH




“Glow S01” / OOH Concept




"Narcos S03” / Concepts










Rosa Clará
Branding, App
Art Direction
Design
UX-UI
Rosa Clará entered the bridal business almost 25 years ago when she opened the brand’s first store in Barcelona, Spain. Back then, she offered remarkably fashionable and differentiated designs created with the highest available quality fabrics to a growing audience of brides who didn’t identify with what was available on the market.
Agency: NDA
My role: Art Direction, Design, UX-UI











PlayStation Plus Tuning
Brand Activation
Branding
Art Direction
Design
With the 10th anniversary of PlayStation Plus, and all the extra content it was going to offer, the gamers were going to need an environment that was up to par. We created PS Plus Tuning, a social contest where our users could earn a complete restyling of their room according to their tastes.
Coming soon.










SsangYong
New website
Art Direction
Design Direction
UX-UI
Prototype
Working with SsangYong to deliver the new restyling of the brand. Humanizing the product throught Art Direction, beautiful photography and a consistent design system to unify diferent countries wesbites.
Agency: Pixel and Pixel
Creative Director: Victor Coello
Creative Team: Blanca Gutierrez, Daniel Gómez, Ramiro Urrutia, Luís Avilés







© Plácido Salazar 2019. All Rights Reserved.

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